**2024**
# Usage Report
# Changing Mobility Habits
---
# Change mobility for good,
## About this Report
As the responsible city partner, we offer a shared micromobility service that
is **safe**, **useful**, and **sustainable**. To measure the “useful” aspect, we surveyed
riders on how they use our service and how it has changed their mobility
habits. In total, 8,468 riders in 23 cities across 10 countries completed our survey
between September 25 and October 9, 2024.
This report compiles the findings of that survey, evaluating how our service has
improved the accessibility, efficiency, and enjoyment of sustainable transport.
Each of our 100 million rides in 2024 has created positive change and helped
our city partners progress towards their sustainable mobility goals.
Our responsible approach also supports local development,
benefitting our cities beyond the mobility sector.
---
# Accessibility
Our service makes both micromobility and
public transport more accessible for daily
trips. As a result, residents have become
less dependent on cars. 10% of riders even
say they’ve postponed the purchase of a
new car since starting to use our service.
That means more travel on sustainable
modes and less cars on our streets.
**58%**
of riders who previously traveled by
car, taxi, or ride-hail say they have
reduced such usage since starting
to use TIER-Dott.
**Amplifying public transport:**
# >6.5 million rides added to local transport
## Expanded coverage
41% of our rides connect with public transport,
and 16% of these transport trips would not have
occurred without the first/last mile benefits of our
service. In total, this means TIER-Dott added over
6.5 million rides to public transport systems in
2024, thanks to the added accessibility.
64% of riders use TIER-Dott in
combination with public transport
and 55% have a public transport
subscription, demonstrating the high
intermodality and shared ridership
of the two services. To facilitate
these intermodal connections
further, we are integrated with over
40 MaaS applications and prioritize
major transport hubs for vehicle
deployment and rebalancing.
**←** Rides starting or ending at Cuire Station,
the end of metro line C in Lyon, France
---
## Complementary service
Where public transport is not
available, our service fills these
gaps. 36% of riders use TIER-Dott
to reach places not served by
public transport. While most
transport services are limited
overnight, our service is available
24/7, where local regulation
allows. 32% of women riders say
they use TIER-Dott to get home
safely at night. We therefore
provide a crucial connection
for night-shift workers and
vulnerable communities who
may not feel safe using other
modes at night.
Milan ridership in June 2024, with the date
of a transport strike marked with a star**→**
Filling these service gaps also provides resilience and
adaptability for the public transport network. During a
transport strike in Milan in June 2024, our daily ridership
increased by 65% over the week prior, demonstrating how
commuters turn to our bikes and scooters in the event of
a disruption. We also supplement public transport service
during special events, such as the Paris 2024 Olympics and
Paralympics, when we transported over 1 million spectators,
reducing strain on the metro system.
## Milan Ridership, June 2024:
**Facilitating micromobility uptake:**
## 31% of TIER-Dott bike riders cycle more often
18% of riders, and 31% who primarily use our e-bikes, cycle
more often since starting to use TIER-Dott. That’s about 1.8 million
individuals cycling more in cities
across Europe. Our investments
in accessibility have therefore
resulted in greater micromobility
uptake in our cities.
Our Dott Flex and Pro passes
offer rides for as low as
1.25€/ride, making regular
micromobility use more
affordable. These low fares
also allow individuals
who may not be able
to afford purchasing
and maintaining their
own bike or scooter to
try these modes in the
first place.
Our multimodal fleet also attracts a wider audience to
micromobility. In multimodal markets, 67% of riders say they
use only or mostly e-scooters. This preference for e-scooters
suggests bikes alone would not attract as many riders to
micromobility. Offering e-bikes is then beneficial for attracting
demographics that may not feel comfortable on e-scooters,
as 17% of riders over 55 and 16% of women riders primarily use
e-bikes, vs. 10% of all riders in multimodal markets. Ultimately, a
mixed fleet gives riders the freedom to choose the mode that
best suits each trip, as 23% of riders in multimodal markets
regularly use both e-bikes and e-scooters.
---
# Efficiency
Our service reduces travel times across the city, both by offering a more direct,
eliable travel option and by reducing congestion through the replacement of
car travel. This improves the efficiency of the mobility system as a whole, allowing
traffic to move more smoothly and individuals to get where they’re going faster.
**Saving riders time:**
## 74% of riders choose
## TIER-Dott to save time
We offer a direct, door-to-door connection between
locations that may not be conveniently connected
by public transport due to multiple changes or
limited service, and is not impacted by traffic
congestion. Travel time on an e-bike or e-scooter
is also largely consistent throughout the day, and
from one day to the next, allowing riders to easily
plan their trips without worrying about delays.
At TIER-Dott, we make travel planning even easier
by integrating in over 40 MaaS applications.
**When asked why riders choose**
**shared micromobility over other**
**modes, the top 3 answers were:**
**74%**
to save
time
**41%**
to make their
trips easier
**41%**
to avoid
traffic
**Reducing congestion:**
## 40.5 million km of car travel replaced
21% of TIER-Dott rides directly replace
polluting modes (car, moped/motorcycle,
taxi/ride-hail). By replacing an estimated
40.5 million kilometers of car travel in 2024,
this equates to over €17 million in external
societal costs avoided from reduced
congestion, based on data from the
European Commission.1
With more commuters on bikes and
scooters, we also reduce the crowding on
public transport networks at peak periods.
This, in turn, makes public transport a
more attractive option for car drivers,
inspiring a positive mode shift cycle.
**1.** European Commission: Directorate-General for Mobility and
Transport, Essen, H., Fiorello, D., El Beyrouty, K., Bieler, C. et al.,
Handbook on the external costs of transport – Version 2019 – 1.1,
Publications Office, 2020, https://data.europa.eu/doi/10.2832/51388
---
## Enjoyment
With an enjoyable outdoor travel experience, we provide proven mental and
physical health benefits for riders. We also provide environmental and health
benefits for the city as a whole by reducing emissions and air pollution from car
travel. Overall, our service contributes to a happier and healthier population.
**Benefiting rider health:**
## 29% of riders feel happier
29% of riders choose TIER-Dott
over other modes because they
feel happier and more relaxed
while traveling. Professional
studies have similarly shown
e-scooter riders report improved
mental wellbeing and reduced
feelings of stress after riding².
Studies have also shown using
an e-bike improves physical
fitness and health, just like
pedal bikes.3,4
**Improving city health:**
## >4,000 tonnes of CO 2 emissions avoided
21% of TIER-Dott rides directly replace polluting
modes (car, moped/motorcycle,
taxi/ride-hail), totaling 40.5 million km of car travel replaced
in 2024. This equates to over 4,000 tonnes of
CO₂ avoided, based on data from the European
Environment Agency.5 Reduced car travel also
reduces harmful air pollution from particulate
matter, resulting in respiratory health benefits
for the city.6
$$
\mathrm{C O}_{2}
$$
**2.** Grant-Muller, S., Yang, Y., Panter, J. & Woodcock, J., (2023) “Does the Use of
E-Scooters Bring Well-Being Outcomes for the User?: A Study Based on UK Shared
E-Scooter Trials”, Active Travel Studies 3(1). https://doi.org/10.16997/ats.1298 **3.** Riiser
A, Bere E, Andersen LB and Nordengen S (2022) E-cycling and health benefits: A
systematic literature review with meta-analyses. Front. Sports Act. Living 4:1031004.
doi: 10.3389/fspor.2022.1031004 **4.**Bourne, J.E., Sauchelli, S., Perry, R. et al. Health benefits
of electrically-assisted cycling: a systematic review. Int J Behav Nutr Phys Act 15, 116
(2018). https://doi.org/10.1186/s12966-018-0751-8 **5.** https://www.eea.europa.eu/en/
analysis/indicators/co2-performance-of-new-passenger **6.** Grabow, M.L.; Spak, S.N.;
Holloway, T.; Stone, B.; Mednick, A.C.; Patz, J.A. Air Quality and Exercise-Related Health
Benefits from Reduced Car Travel in the Midwestern United States. Environ. Health
Perspect. 2012, 120, 68–76. https://doi.org/10.1289/ehp.1103440
---
# Going Beyond:
# Local Development
Beyond the mobility sector, TIER-Dott’s responsible approach provides
added benefits for our city partners. We directly employ over 1,900
people through local, high-quality jobs in our cities. By setting up local
operational centers and hiring teams locally, we create jobs, invest in the
local economy, and ensure our workforce reflects the fabric of our cities.
We also regularly share data and insights on the usage of our service
with our city partners. This informs mobility planning and infrastructure
investments, further improving the mobility network for all users.
Looking to 2025, we are excited to continue working with our city partners
to create a service that is useful for everyone. We are committed to
accelerating positive change in our cities through mobility, and beyond.
To read more about how we measure and manage all of our impacts
in cities, read our most recent Sustainability Report, available on our
website. The 2024 edition will be published later this year.
---
## Change mobility for good,
TIER Dott